FirstHealth Southern Pines Diagnostic Imaging

Call Us First: (910) 692-7449

IMPORTANT COVID-19 UPDATE | Friday, August 14, 2020

Friday, August 14, 2020


We are open and accepting patients for nearly all studies, including routine and elective exams. In accordance with CDC and American College of Radiology recommendations, we continue to use extreme caution in patient screening and masking. Please contact our Radiology team with any questions, we are happy to discuss your patient’s care.


In light of the COVID-19 outbreak we continue practicing enhanced screening, cleaning protocols, social distancing and exam spacing at all of our centers.

Our location is practicing “Safety Scheduling” for all exams. The health of our patients and staff is our highest priority. By adding time to each appointment our patients are kept separated from others and we are ensuring all rooms and equipment are cleaned before each exam.
All scheduled patients will be screened during appointment confirmation calls.
All scheduled patients will also be screened at their time of check-in.
Please call to reschedule your appointment if you have a cough, fever and/or shortness of breath or if you have been in close contact with someone with suspected or confirmed COVID-19 in the past 14 days.

No walk-in patients.
No visitor or companion may come in the center.
Caregivers may assist patients entering the center and then leave during the exam.

FirstHealth Southern Pines Diagnostic Imaging
    • Center information

      Center Details

      FirstHealth Southern Pines Diagnostic Imaging
      355 South Bennett Street
      Southern Pines, NC 28387

      Scheduling: (877) 361-4757
      Phone: (910) 692-7449
      Fax: (910) 692-7581


      Mon., Tue., Wed., Fri.

      8:30 am - 5:00 pm


      8:30 am - 12:00 pm

      Saturday & Sunday



      ACR Accreditation

    • Pricing

      Shopping for healthcare will save you money

      If your healthcare provider orders an MRI, CT Scan, Ultrasound, or X-ray, you have a choice where your test is performed. Choosing a North Carolina Diagnostic Imaging facility can save you hundreds or even thousands of dollars.

      Get an Estimate

      We will be happy to deliver a no-commitment price estimate (no appointment necessary) based on your current insurance plan. Even if you don’t have insurance, our staff can quickly provide you with self-pay pricing options.

      My Image

      Requests received before 4 pm, Monday through Friday, will receive a same-day response. Requests received after 4 pm, on weekends or holidays will receive a response the next business day.

      Whether you're using insurance or paying on your own, make sure you call us for an accurate price quote at 855-663-9166.

    • Ways to pay

      We offer a number of ways to pay your bill

      To help pay the out-of-pocket expenses that are due at the time of service, we are pleased to offer a variety of flexible and convenient payment solutions. We are dedicated to helping you through the billing process. Together, we can ensure that your experience is as easy as possible allowing you to focus on getting healthy. If you have questions related to your bill or insurance, please contact a patient account representative at 877-442-2988.

      Four Ways to Pay

      Thank you for your interest in paying your bill with North Carolina Diagnostic Imaging. Multiple options make paying your bill quick and easy - select the one that works best for you.

      5 ways to pay


      You can pay your bill right from your computer by visiting our secure Patient Pay Portal. Send a one-time payment or schedule payments with a debit or credit card.


      Home Banking

      Send a one-time payment or scheduled payments from the bank account you choose.

      Home banking

      By Phone

      Call Patient Account Services at (877) 442-2988 and we will assist you. Have your billing statement and payment method ready when you call us.

      By phone

      In Person

      See a front desk representative at the time of service and pay with one of these methods:

      In person

      Cash or check
      Debit or credit card
      CareCredit healthcare credit card

    • About us

      FirstHealth Southern Pines Diagnostic Imaging is conveniently located in quaint, downtown Southern Pines, away from the heavy traffic that comes from crowded areas. We take pride in offering a quality experience from the moment our patients arrive with easy and accessible parking, quick appointments and professionalism during your visit. We provide physicians online access to both the report and images within 24 hours of your appointment with each study being read by ACR accredited, local radiologists from Pinehurst Radiology Group.

      With the FirstHealth joint venture we have full access to our patients’ prior studies for comparison, to offer a more precise reading, at rates 40-60% less than that of other hospital facilities. FirstHealth Southern Pines is in network with all insurances and offers competitive, all-inclusive rates for both our insured and self-pay patients. We offer MRI on a same day or next day availability basis for quick and easy follow up with your provider. FirstHealth Southern Pines Diagnostic imaging strives to make your appointment the most important part of our day by treating our patients as if they were family. We look forward to working with you for all your future imaging needs!

      Our operations manager is Lana Witiak and marketing manager is Jordan Greene.

      American College of Radiology Accreditation
    • Radiologist bios


      Our radiologists are all board-certified, having successfully completed rigorous education and training standards. Many of our radiologists are fellowship trained in specialty areas, including breast imaging, cardiovascular imaging, computed tomography (CT), interventional radiology, magnetic resonance imaging (MRI), musculoskeletal, neuroradiology, neurointerventional, nuclear medicine and pediatric radiology. North Carolina Diagnostic Imaging’s skilled and experienced radiologists offer patients and referring physicians the best in medical imaging.

      Rodney D. Welling, MD

      B.A., Portuguese, Brigham Young University, Provo, Utah

      Medical School
      Doctor of Medicine, University of Michigan Medical School, Ann Arbor, Michigan

      Internal Medicine, Duke University Medical Center, Durham, North Carolina

      Radiology Residency

      Diagnostic Radiology, Duke University Medical Center, Durham, North Carolina

      Musculoskeletal Radiology, Duke University Medical Center, Durham, North Carolina

      American Board of Radiology
      National Board of Medical Examiners

      Community Involvement and Leadership
      Chief Resident - Duke University Medical Center, Department of Radiology

      Fellow Teaching Award - Duke University Medical Center, Department of Radiology

      Resident Teaching Award - Duke University Medical Center, Department of Radiology

      Outside Interests
      Sports, Spending time with family, Fishing, Camping

      Carolyn H. Maynor, MD

      B.A., Biology and Psychology, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina

      Medical School
      Doctor of Medicine, Duke University School of Medicine, Durham, North Carolina

      Radiology Residency
      Diagnostic Radiology, Duke University Medical Center, Durham, North Carolina

      Abdominal Imaging, Duke University Medical Center, Durham, North Carolina

      American Board of Radiology

      Community Involvement and Leadership
      Serves on Credentialing Committee - FirstHealth-Moore Regional Hospital

      Serves on Oncology Service Line / Cancer Committee at FirstHealth - Moore Regional

      Prior Vice-Chief of Radiology Section at FirstHealth - Moore Regional Hospital

    • Center gallery
    • Reviews
      4.8 /5
      5 Reviews

      Dec 19, 2018
      Google FirstHealth Southern Pines Diagnostic Imaging
      Very professional; technician that helped with my MRI, "Happy" was great. My first MRI was a breeze, though I hope I'll not need another any time soon! It wonderful having access to such a high quality facility
      FirstHealth Southern Pines Diagnostic Imaging replied on Dec 20, 2018:
      Hi William A. Olsen, we are very happy to have provided you with such a positive experience! Thanks again for the recommendation, and have an amazing day!
      Mar 4, 2018
      Google FirstHealth Southern Pines Diagnostic Imaging
      Nothing against the staff or services at this local office, specifically. They were great...but people need to be made aware that their billing services and options are not the same as they are at the hospital (Firsthealth). Had an MRI done at the hospital a couple years ago and ended up being charged my entire deductible. Which was to be expected considering how modern day medical insurance works. When the payment plan was too much per month, they were able to forward me to a third party option. While this third party option does charge interest, it still allows for a lower monthly payment. Well I had my second MRI done through this place. Only thing is, with this company, their billing options allow you a payment plan but if you can't make those minimum payments then you have no other options. Just make sure you are aware of the differences in billing options and what fits better into your budget. Cheers
      FirstHealth Southern Pines Diagnostic Imaging replied on Jan 2, 2005:
      We apologize for your frustration with your FirstHealth Southern Pines Diagnostic Imaging billing experience. Our time of service collection procedures differ from those of other facilities and we always try to work with the patient to find a reasonable solution. Our center offers a six month, interest free payment plan option to assist with patient procedure costs, and accept any amount paid monthly towards the total balance. We continue to offer the lowest out-of-pocket cost versus area competition and strive to provide our patients with a positive experience through its entirety. Someone will be reaching out to you shortly to further discuss the situation.
      Sep 1, 2017
      Google FirstHealth Southern Pines Diagnostic Imaging
      Kind, patient, professional and prompt is a given at every MRI appointment! They set the bar on getting you in and out without a lot of hubbub in between! I recommend them time and again. Post appointment: Same great service I've come to appreciate. The lady who performed my MRI was 2nd to none! Not so good for the front receptionist having personal convos about other staff and patients with an elderly lady who reflected terribly on her. :(
      FirstHealth Southern Pines Diagnostic Imaging replied on Jan 27, 2020:
      Mimi Gee, we are glad we could help!
      Feb 8, 2017
      Google FirstHealth Southern Pines Diagnostic Imaging
      Very kind, courteous staff. I highly recommend them.
      Oct 21, 2016
      Google FirstHealth Southern Pines Diagnostic Imaging
      Very nice people very nice place very polite wonderful experience

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